
GMV up more than 20x, with ROI held strong
- Increase in GMV
- 20x+
- Improvement in ROI
- 210%
- Month-on-month increase in GMV
- 88%


Your TikTok Shop agency for store management, LIVE & video production, and consultancy.



Rankings by TikTok Shop: UK Beauty, September 2026. Europe, Q2 2026.






























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@harleyjxo
“Grant Digital has not only successfully launched TikTok Shop for MCoBeauty, but has significantly exceeded our targets and KPIs.”

“Their expertise in advertising, creator partnerships and overall TikTok strategy has played a huge role in our success, helping us reach the No.1 position in our category.”
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We currently work with brands in 15 countries

Pete Dick
Founder & CEO
Launched TikTok Shop UK as Beauty Lead, 2021 to 2023

Kit Savatherajan
UK Market Lead
Beauty Category Manager at TikTok Shop UK, 2022 to 2025

Nadine Kaough
EU Director
Launched Beauty & Personal Care at TikTok Shop UK, 2021 to 2023

Tatiana Remy
US Director
Global Account Director at TikTok Shop, 2021 to 2025