We helped build TikTok Shop. Now we help brands.

Your TikTok Shop agency for store management, LIVE & video production, and consultancy.

Top 2 TikTok Shop Partner for Beauty in the UK
Top 3 TikTok Shop Partner in Europe

Let's talk Meet the team

Rankings by TikTok Shop: UK Beauty, September 2026. Europe, Q2 2026.

Some of the brands we have worked with

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What brands say about working with us

“Their expertise in advertising, creator partnerships and overall TikTok strategy has played a huge role in our success, helping us reach the No.1 position in our category.”

Louise Moye, Marketing Director, Cornish Sea Salt

Read the case studyRead the Cornish Sea Salt case study

“Grant Digital has not only successfully launched TikTok Shop for MCoBeauty, but has significantly exceeded our targets and KPIs.”

Chris Shaw, Executive General Manager, UK & EU, MCoBeauty

Read the case studyRead the MCoBeauty case study

See how we work with brands

See all case studies

GMV up more than 20x, with ROI held strong

Increase in GMV: 20x+
Improvement in ROI: 210%
Month-on-month increase in GMV: 88%

Read the case study

Food and beverage

+72%GMV growth over 6 months

GMV up 72% in six months, led by a new starter bundle

Read the case study

Beauty

$34kGMV in the first 30 days

A cold start on TikTok Shop to $34k GMV in the first 30 days

Read the case study

Our leadership team, all TikTok alumni

We helped launch TikTok Shop from the inside in 2021, giving us first-hand experience of the evolving world of social commerce.

Meet the team

Pete Dick
Now
Founder & CEO
Previously
Launched TikTok Shop UK as Beauty Lead, 2021 to 2023
15+ years in the beauty industry, working with the biggest beauty houses across commercial, digital and retail.
Kit Savatherajan
Now
UK Market Lead
Previously
Beauty Category Manager at TikTok Shop UK, 2022 to 2025
E-commerce across beauty and fashion, including THG and GLOSSYBOX, with expertise in social commerce, trade and brand partnerships.
Tatiana Remy
Now
US Director
Previously
Global Account Director at TikTok Shop, 2021 to 2025
15+ years in the beauty industry, including LVMH and Shiseido Group, with expertise in brand management, e-commerce and global partnerships.
Nadine Kaough
Now
EU Director
Previously
Launched Beauty & Personal Care at TikTok Shop UK, 2021 to 2023
15+ years in the beauty industry, including L'Oréal and NUXE across the Middle East and Europe, with expertise in marketing, business development and e-commerce.