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TikTok alumni. First-hand experience.

We're the TikTok Shop agency run by insiders who have been helping brands on TikTok since 2021.

TikTok Shop Gold Partner trophy

Our experience is your advantage.

We're not guessing.We know what works.We helped make it.

We helped launch TikTok Shop from the inside in 2021, giving us first-hand experience of the evolving world of social commerce.

From scaling global brands to navigating new challenges, we've turned platform knowledge into proven methods that drive results.

Pete DickPete DickFounder & CEO

  • Build smarter strategies
  • Move faster
  • Turn TikTok expertise into growth

Our leadership team, all TikTok alumni

  • Pete Dick

    Pete Dick

    Now

    Founder & CEO

    Previously

    Launched TikTok Shop UK as Beauty Lead, 2021 to 2023

    15+ years in the beauty industry, working with the biggest beauty houses across commercial, digital and retail.

  • Kit Savatherajan

    Kit Savatherajan

    Now

    UK Market Lead

    Previously

    Beauty Category Manager at TikTok Shop UK, 2022 to 2025

    E-commerce across beauty and fashion, including THG and GLOSSYBOX, with expertise in social commerce, trade and brand partnerships.

  • Tatiana Remy

    Tatiana Remy

    Now

    US Director

    Previously

    Global Account Director at TikTok Shop, 2021 to 2025

    15+ years in the beauty industry, including LVMH and Shiseido Group, with expertise in brand management, e-commerce and global partnerships.

  • Nadine Kaough

    Nadine Kaough

    Now

    EU Director

    Previously

    Launched Beauty & Personal Care at TikTok Shop UK, 2021 to 2023

    15+ years in the beauty industry, including L'Oréal and NUXE across the Middle East and Europe, with expertise in marketing, business development and e-commerce.

Between them, they lead teams based in several countries.

Recognised by TikTok

Top 2 TikTok Shop Partner for Beauty in the UKTikTok Shop, September 2026
Top 3 TikTok Shop Partner in EuropeTikTok Shop, Q2 2026
Gold Official TikTok Shop PartnerEarned by ranking Top 3 in Europe, Q2 2026

We currently work with brands in 15 countries

United Kingdom

Europe

Austria, Belgium, Czechia, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Poland, Portugal, and Spain

United States

Based abroad? We'll help you launch in a new market from scratch.

We often work with brands based in other countries, such as Australia and South Korea, that want to start selling in a new market. We cover the United Kingdom, Europe and the United States, and our list of countries keeps growing. For the legal and business set‑up, we put you in touch with the specialists you need, such as a merchant of record, and help you get your TikTok Shop up and running.

Ready to work together?

Let's talk